Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Wintergreen Dogsled Lodge - Social Media Campaign
Project Type
Social Media Campaign
Date
October 2024 - January 2025
Location
Ely, Minnesota
Role
Developed Meta Ad brief: creative (carousel and reels), copy, targeting recommendations, KPIs; developed social posting calendar and creative/copy for social posts; worked with Meta subcontractor to execute and optimize Meta ad campaigns and schedule organic posts; optimized Meta bios.
We developed a paid and organic meta campaign with Wintergreen Dogsled Lodge in Ely, Minnesota. A family owned and run business that was named "Best in the Business" by Nat Geo, owner Paul Schurke approached us with a goal of increasing 2024/2025 winter bookings and growing their social media audience. We did just that, and he had this to say a week before the campaign wrapped: "We're largely fully booked for the season, so THANK YOU to you for your efforts!!! Money well spent."
Project Insights
Follower Growth: 6.45%+ increase across both platforms (Project Goal: 1%)
- 4.9% increase on Facebook
- 8% increase on Instagram
Ads Link Clicks: 3.29% Click-Through-Rate (Project Goal CTR: 1%)
